We are happy to share with you that during this quarter, Automobiles Citroën has introduced a new logo. To quote from the style guide:
“…In the context of deploying its new brand positioning, Citroën has modified the 2D version of its logo. The 3D version remains the same. The new style of graphics is purer, simpler and more direct, designed to increase the brand’s visibility and impact. This choice of graphics is in line with the current ‘flat design’ trend of simplifying signs. As such, the 2D Bloc Marque uses just one colour…”
After about three decades, the red color has now disappeared from the logo (the last one had been introduced in 2009).
Next to the new logo, a new tagline “Inspired by you” is now replacing the old claim “Créative Technologie” which now became obsolete.
A campaign has been launched:
and is now subsequently introduced in the markets.
As part of the new identity, also a new so-called “sound signature” is released:
The evolution of the Citroën logos can be a.o. found at our ACI portal:
(1) The ACI Delegates have been provided with the logo and the user guide, to be distributed to the clubs. Please contact them directly in case you need access to the sources.
(2) The ACI Download section also holds new assets where the Citroën logo has been incorporated.
Question to our readers:
So – how do you like the new design? Leave your comment in the section below.